Goatley's long journey, from a degree in script writing to professional comedian, took an unexpected detour through the strange landscape of retail management. With the scenery revealing uncaring management, bewildering customer complaints and plenty of corporate bullshit. Most of us quickly recognise the world of petty points scoring, management incompetence, customer non sequiturs and pointless team exercises that Aidan describes.
His naturally gentle and caring manner may not meet with the full approval of his gung ho boss, nor does his flippancy, but it does provide us with some great punchlines. Health and safety disasters, baffling sizing policies and tedious management conferences all provide material for his comic observations.
Delivered with the same joyful exuberance of his other 2016 Fringe show, Joys of Retail is a fun and funny hour of enjoyment. Especially if your name is Sandra.
Highly recommended.
Aidan Goatley : The Joys of Retail (and How to Escape Them) is at Sweet Grassmarket until 28 August.
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